CASCADE BREWER’S NOSE FREE IPHONE APP A SUCCESS WITH MORE THAN 600 BEERS TO BROWSE

It’s been five months since Cascade Brewery Co. launched their free iPhone app the Cascade Brewer’s Nose – via Droga5, Sydney – and since then almost 27,000 beers have been scanned and more than 3,000 tasting notes submitted by beer fans all across Australia.

With brewer’s everywhere wanting to be part of one of the country’s most popular beer applications, the Cascade Brewer’s Nose has now been updated with even more brews taking the total to more than 600 Australian and international beers.

DOWNLOAD THE APP
 

Not only are there brand new beers to scan but the app itself is now
smaller in size making it even easier to download. This means that no
matter where you are you can now download the app on the go without
needing a WiFi connection.

The Cascade Brewer’s Nose app, which currently has a five star
rating, uses unique barcode scanning technology, and features tasting
notes and food matches for each and every brew while allowing users to
keep track of every beer they’ve tried.

A Cascade spokesperson
said of the app update, “The Brewer’s Nose is the first app of its
kind, bringing together people of all palates, ages and stages in the
beer community in an interactive and engaging environment. The feedback
from consumers and brewers has been overwhelmingly positive with many
brewers who weren’t included in the first release wanting to make sure
they weren’t left out. We want the app to be a comprehensive resource
for all beers fans so we are delighted to be able to include new beers
in this update.”

The app has also been recognised for its
excellence in interactive media innovation, winning two awards at the
Australian Interactive Media Industry Association Awards (AIMIA). The
app along with the art deco-style ‘brew your own’ Cascade Brewery Co
website won in the Best Advertising or Marketing category, and the
iPhone app also took out top honours in the Best Mobile Product or
Service category at the prestigious awards. More recently, the app
along with the ‘Brewed by Feel’ campaign (including the Cascade TVC and
website) developed by Droga5, took out first place honours in the
latest round of the IAB Creative Showcase competition. These wins
signify the innovation of the brand and Cascade’s commitment to
offering beer lovers a fun, accessible and interactive forum to pursue
their passion for great beer and thirst for knowledge.

The
Cascade Brewer’s Nose is the world’s first iPhone app focused on beer
to use barcode scanning technology, allowing users to easily scan their
beer using the iPhone camera, view videos, read and submit tasting
notes and keep a log of the brews they’ve tried to date. By using GPS
technology and Facebook Connect, the Cascade iPhone app also allows
users to track their beer-loving friends via Facebook, see what brews
they have been sampling and where, as well as store a log of the beers
they have tried themselves alongside their own tasting notes.

Users can even search for the closest stores, pubs and bars that stock their favourite Cascade beers via GPS technology.

Cascade
enlisted the help of local chef, Rodney Dunn of the Agrarian Kitchen in
Lachlan, Tasmania and esteemed beer writer, Matt Kirkegaard to assist
with content development. By combining their expertise, with that of
Cascade brewers, Cascade has provided beer fans a Master Brewer in
their pocket – the Cascade Brewer’s Nose is a comprehensive guide to
all things beer, brewing and food matching.

For beer enthusiasts
looking to increase their knowledge and expand their beer tasting
repertoire, as well as those keen to explore the increasingly popular
world of beer and food matching, Rodney Dunn’s tips include pairing
Cascade Pale Ale with Italian pork and fennel sausages and Cascade
Stout with good quality dark chocolate.

The Cascade Brewer’s Nose app is available free from the Apple iPhone App Store.

Credits:

Client: Cascade Brewery Co.
Marketing Director: Paul Donaldson
Brand Manager: Mim Orlando
Assistant Brand Manager: Rachel Veltman

Advertising Agency: Droga5
Creative Chairman: David Nobay                                   
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Digital Art Director: Andy Ferguson
Copywriter: Omid Amidi

Production:                          
Director of Digital: Brett Mitchell
Digital Producer: John Mclean
Film Producer: Esme Fisher

Account Management:    
Business Director: Jamie Clift                                   
Account Director: Esther Knox                                                
Account Manager: Angus Ingham

Developer: TigerSpike
Film/Editing: Hive